What the role is
About CPF Board

The Central Provident Fund (CPF) Board helps 4 million members save for their retirement, healthcare and housing needs. As the trustee of the nation’s retirement savings, we serve CPF members knowing that we make a difference. At CPF Board, we believe in developing individuals who are inspired to do their life’s best work, through 3Ps: Purposeful Work, Professional Growth, People & Culture.
• Purposeful Work – We're not just your typical pension fund; we're a national social security organization, and we take pride in the difference we make.
• Professional Growth – Embark on a journey of learning and skill development. Even though you're starting with one organization, you're opening doors to a myriad of career opportunities down the road.
• People and Culture – Be part of a mission-oriented organisation with a strong culture of teamwork, collaboration, and innovation. We treasure our people as our most valuable asset, promoting a culture of respect, diversity, and inclusivity. We believe in ensuring that everyone's voice is not just heard but celebrated.

Apply for our internship programme and be a part of #TeamCPF today, to make a difference in the lives of others and in the future of Singapore.

About the Team
Media & Publicity Department

Strengthen CPFB’s reputation, sustain Singaporean’s trust in CPFB schemes and systems, and influence behavioural change in members. Inform, educate and help Singaporeans understand the benefits and options they have with CPF through campaigns and mainstream, social and digital media so that they can make the best use of their savings to build a strong foundation for their retirement.
What you will be working on
As a Digital & Social Media Marketing Intern, you will be responsible for executing the strategic roadmap for communication through digital and social media content for the Board, with a particular focus to create compelling, integrated, and effective native experiences for our members. You will be exposed to the full spectrum of digital and social media marketing to various segments of the population and learn to effectively manage agencies and internal stakeholders. The scope includes but not limited to:
• Development of social media content (Production of TikTok videos, IG stories, static posts, etc.)
• Management of the online community
• Promotion of CPF Board's social media platforms and content
• Maintenance and audit of digital assets
• Management of third-party content partners and social agencies

What you can expect
During your internship with CPF Board, you can expect:
• Hands-on experience in executing digital and social media marketing strategies.
• The opportunity to work in a mission-oriented organization with a strong culture of teamwork and innovation.
• Skill development in copywriting and digital marketing.

What we are looking for
We are seeking candidates who meet the following criteria:
• Available Full time (5 days/week)
• Currently pursuing a Diploma/Bachelor's degree in Digital & Social media, Marketing, Communication Studies or a related field.
• Copywriting, Digital & Social Media Marketing
• Strong communication skills
• Adobe Photoshop/Illustrator, video and photography skills will be a plus
• Knowledge of social media and content management and analysis tools will be an advantage (e.g., Google Analytic and Adobe Analytics)